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Design Process: What Creative Professionals don’t Tell You About Process and Solving Real Problems
In design, there is no shortage of processes. Frameworks, steps, and methods that promise clarity and control. I often see teams treat these processes as the one source of truth, something to follow strictly, even when reality pushes back. The reality is that design work is messy. Every challenge is different. People, time, budget, and technical limits all shape the work. A process that worked well for one product can be the wrong fit for another. You should never follow a de
6 days ago2 min read
Lyntra AB – First Post
Starting something new is rarely about a big moment. It’s usually a slow build‑up of experiences, patterns you notice, and a sense that you want to do things in a slightly different way. That’s how Lyntra AB came to life for me. After many years working inside large organisations, as a consultant, as an employee, and now as an independent, I’ve realised that the work I enjoy most has one thing in common: Helping teams find clarity. Not the kind of clarity that comes from a pr
Jan 181 min read
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